Group purchasing or group buying is a simple concept that adheres to the mentality of "power in numbers". In essence, groups of buyers come together and leverage their size to gain access to large discounts on products or services.
In Indian Eye Care Market, most of the purchases are individual purchases and very rarely there has been small unorganized group purchases, hence individual practices have never been able to leverage the power of group buying.
While many corporate Eye Care Chains have been able to aggregate purchasing within their own groups, individual Eye Hospitals have not historically had a platform where they could organize themselves for group buying.
OPD Buying group will be the first Organized platform for Ophthalmologists to combine and make their purchases.
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