Adding a Personal Touch to Business Adventures in Kashmir


Recently, I embarked on a journey to Kashmir alongside another travel enthusiast and media companion, Mr. Thiyagarajan. Our adventure was further enriched by the company of a remarkable driver, Mr. Raja Bashir, who came highly recommended. As someone who doesn't speak Hindi, I had reservations about finding a driver proficient in English.


From the moment we met, Raja Bashir exuded confidence and professionalism, dressed immaculately and eager to communicate with us in English. He was transparent about the charges and diligently guided us through every aspect of our tour.


Understanding our budget constraints, Raja Bashir ensured that our accommodation aligned with our needs, selecting hotels that offered comfort without breaking the bank. Not only did he strive to minimize our expenses, but he also introduced us to lesser-known tourist gems such as Doodhpatri, Martand Temple, and Duxom.


What truly distinguished Raja Bashir was his commitment to his community. He actively supported local businesses, showcasing his dedication beyond his role as a driver.


Towards the end of our journey, Raja Bashir extended a heartfelt invitation to visit his family for a cup of coffee. Graciously, we accepted, and on our final day, he warmly welcomed us into his home, introducing us to his loved ones before seeing us off at the airport.


Our experience with Raja Bashir serves as a poignant reminder of the significance of a personal touch in every business interaction. In today's fast-paced world, where transactions often feel impersonal and automated, cultivating genuine connections can set businesses apart. 


A personal touch fosters trust, loyalty, and long-lasting relationships with customers. It demonstrates care, empathy, and a genuine interest in meeting their needs. Whether it's a warm greeting, remembering a customer's preferences, or going the extra mile to ensure their satisfaction, these small gestures leave a lasting impression.


Moreover, a personal touch humanizes businesses, making them relatable and approachable. Customers are more likely to support businesses that they feel a connection to, where they are valued as individuals rather than just transactions.


In the case of Raja Bashir, his dedication to providing exceptional service, coupled with his genuine hospitality, not only left us with fond memories but also inspired me to recommend his services to three others within hours of our return.


As entrepreneurs and business owners, let us remember the power of the personal touch. It's not just about closing a deal; it's about building meaningful connections that transcend transactions and leave a lasting impact on those we serve.


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Dr T Senthil


For Kashmir related travel plans contact Mr Raja Bashir @+91 99066 94204